In this Quartz article Sir Tim noted: "The web should be able to link anything to anything."
To be able to do that, the anythings need to be replicated as web objects linked into, and accessible from, associative hypertext indexes. Such indexes are used to create trails that not only provide unique identities and addresses but also create information by providing the context for the data they point to. Web objects are passed around the web to link into other trails and collect data and code from diverse interested parties to turn information into actionable knowledge.
This type of collaboration was first introduced by Vannevar Bush - see Trailblazers - but, unfortunately, it somehow got passed over in the euphoria surrounding websites.